GSM Alumni Weekend Conference
UC Davis Conference Center
- June 21, 2024 8:00am - 1:30pm
Breakout sessions on career development, lunch with keynote speaker addressing business trends, and networking opportunities. Includes refreshments, lunch and optional headshot. Open to GSM alumni only. Cost is $35.
Agenda & Speakers
8-9 a.m. | Breakfast and headshots | |
9-10 a.m. |
Mapping Your Career Journey: LinkedIn as the Starting Point This session isn’t just about creating the perfect profile—it’s about harnessing the power of LinkedIn throughout your career, from your first MBA job search to the C-suite. Kris will show you how to leverage LinkedIn to shape your career trajectory, build an influential network, and establish your personal brand. This isn't just about creating a profile or an online resume — it's about leveraging LinkedIn as a cornerstone of your career roadmap. Cut through the noise and make LinkedIn work for you! An award-winning resume writer and holder of multiple certifications (CPRW, CPCC, CIC, CDCS), Kris is dedicated to helping clients thrive in today’s job market. She is a member of the PARWCC and sits on the CPRW committee. |
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10-11 a.m |
Effectively Leveraging Brand Strength Dr. Ed Tauber is renowned as the father of Brand Extension. He coined the term "Brand Extension" and pioneered the first systematic method to research brand extensions, identifying ten types of brand extensions prevalent in the market today. |
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11 a.m.-Noon |
The Psychology of Competition
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Noon | Lunch | |
12:30-1:30 p.m. |
Keynote: Paralyzed to Powerful Everyone is paralyzed by something, whether it be physical, mental, or emotional. Robert’s story and the tools that he continues to use to overcome his challenges helps others to both identify and conquer that which paralyzes them. His message stirs businesses and individuals to cultivate purpose in their work, fully access the collective resilience of their team, develop a reflexive sense of gratitude, and maintain positivity through even the most daunting challenges. |
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